Hello New World!

This project started with a post on my blog titled “There’s gotta be a better way“. A better way to turn your ideas into real products. A better way to invest money in stuff that really matters.

The next step was to find a name, because even though it doesn’t seem that important, it’s still necessary to identify many things related to a project: email addresses, a website, package names in the code, and so on. And finding a name is hard nowadays: it has to be easy to remember, convey a message, it must sound good but more importantly, the .com domain should be available. But with domain parking rotting the whole place, I was missing ideas. Until I realized the power of this “better way” concept. betterway.com was taken, so I added a little bit of Web 2.0 lingua in there and BOOM! betrway.com

After that, I needed to find a quick and generic way to implement the concept. I wanted to avoid waiting weeks or months for a custom app to be ready. I’ve done that before, and it’s frutstrating. I figured the main thing we needed was a way to rapidly create communication channels for individual projects. The most common form of communication channel is a blog, so Eric pointed me to Wordpress Multi-Users as a way to create one blog for each project, with a common user base. And since we both run our personal blogs on Wordpress, it was rather easy.

So that’s where real things happen now: welcome to betrway.com, the next-generation marketplace for software startups and collective investments. Now there IS a betrway!

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